‘Duck Dynasty’ Rises, Auds Flip for ‘Wahlburgers’ on Wednesday

Originally posted on Variety:

One week after it fell to its lowest ratings since 2012, A&E’s unscripted dynamo “Duck Dynasty” rebounded some on Wednesday while the net’s new “Wahlburgers” picked up even more steam.

According to Nielsen, “Duck Dynasty” grew slightly in adults 18-49 rating (2.95 vs. last week’s 2.92) but showed meaningful gains of 10% in adults 25-54 (3.33 vs. 3.02) and 13% in total viewers (7.49 million vs. 6.65 million). Last week’s viewership had plunged 21% from its fifth-season premiere on Jan. 15 (8.88 million), so any kind of uptick is important.

Among adults 18-49 and other key demos, “Duck” was the No. 1 show on all of television in the 10 o’clock half-hour. It was also Wednesday’s No. 2 program overall in 18-49, behind only Fox’s “American Idol” (3.8 rating).

“Duck Dynasty” may also have benefited from synergy with docu-series “Wahlburgers,” which held onto more of the vet’s lead-in than last…

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